As the CEO, I oversee and guide the daily activities of managers and officers, aiming to improve these processes continually. I communicate new organizational goals and responsibilities through weekly meetings, expecting feedback and results on specific schedules. I make decisions related to product or service development, which are sometimes delegated to the R&D or marketing teams. My responsibilities include pricing products and services, as well as supervising the management of company expenses, such as raw materials, cleaning equipment, and outputs. With expertise in site and application programming, I design, plan, and develop the company's digital platforms, continuously adding features and fixing software bugs. Marketing and market development plans are collaboratively brainstormed and, once approved, passed to the relevant teams for implementation.